‘What’s on Tap’: the lost pilot

• Posted by Rod Spaw   |   Monday, May 11, 2009 at 9:22 pm

One of the first posts on this blog explained the significance of the title “What’s on Tap.” That also was the name of a pilot for a television series about craft beer that never got off the ground. Not because it was that bad, mind you. Why it didn’t, I can’t say. It just didn’t, and that was that. Life is not fair. Life goes on.

Well, my old friends at Magnetic Image in Evansville, and my new friend, Cole, who also works there, has reformatted the original video for online viewing. That this has arrived just in time for American Craft Beer Week is more than fortuitous. It is perfectly providential.

Here’s what you see: The first clip is the nifty intro for this series-that-never-was. Then, I’ll follow that in a day or so with Clip 2. If you are a fan of Three Floyds Brewery in Munster, Ind., you’ll be interested in seeing what the operation looked like 10 years ago, when this craft brewery was just acquiring a reputation for quirky, highly satisfying beers. You can base a drinking game on this segment; simply chug a brew every time someone says, “That’s not normal.”

I’ll introduce Clips 3 and 4 when I post the video links to those segments. I make my big video debut in one as a stovetop kitchen brewer. That’s all the info you’re going to get today.

I hope you enjoy our show. If you know any cable TV executives, give them hell about letting this one get away.

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